7 Ways Dealerships Can Drive Sales Online
- Facebook Marketing
Facebook is still one of the most widely used social media platforms – and for very good reason. You can target your consumers with tailored ads, links to your website, and sponsored content. For car dealerships, this could create a broader network of customers thanks to your existing client base sharing, liking and commenting on your content.
- Twitter Updates
Unlike Facebook that relies on longer, more detailed posts to drive traffic, Twitter is a one-stop news and events platform that keeps your audience updated on your sales, events and news. Have a vehicle auction coming up? Tweet about it! More often than not, your audience will remember those short bits of information instead of simply scrolling past.
- The Power of Instagram
Instagram might just be the best platform to target new and young drivers. You can create a narrative for your brand that’s transparent, engaging and customer-centric. While you might not sell thousands of cars through Instagram, you can build a reliable and interested audience that’s more likely to come to your dealership than your competitors’.
- YouTube Videos
Video marketing has and always will be a highly effective way of getting your brand’s message across. This is because it doesn’t require your readers or followers to focus for extended periods of time. A vehicle review of a new model could make an incredible impact on a customer that isn’t quite sure about your brand yet. Having high-quality videos and content shows that you not only care about vehicle sales, but you also care about keeping your clients and followers engaged and informed.
- Use High-Quality Imagery
Nothing puts a potential customer off faster than low-quality and shoddy photography. You could have fantastic products and customer services, but if the photos you show on your website or social media aren’t up to par, you could be losing out on dozens of potential buyers. Remember, for many of these customers, your online presence is the only interaction that they’ve had with you.
- Create a Dialogue with Your Clients
Allow your customers to not only read or view your content but also interact and engage with it. They should be able to share, review, and critique the content that you share. This lets them know that you’re not simply pushing a product, but actually opening the door for feedback and conversation between you and your valued customers.
- Take Reviews to Heart
People care about what others think. Word of mouse could make or break your brand. Positive reviews from customers create a sense of authority and trust, whereas negative reviews could turn away the majority of your business. Even negative publicity could be valuable if you can show that you’re willing to resolve issues, apologise or rectify any problems you encounter.
If you want to find out more about how you can market your dealership online, feel free to reach out to us at Mobility-Online or Silver Fox Digital Disrupt. We look forward to working with you.