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Leopard Court, 56 Jerome Road, Lynnwood Glen, Pretoria

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Author: Alheit Fischer

The local motor industry and car buying behaviour of your customers are about to be evolve. Is your brand ready? According to Karthi Pillay, the Africa Automotive Leader at Deloitte, dealer showrooms filled with stockpiled vehicles on display could become a thing of the past. “We foresee a move towards an omni-channel retail positioning where customers can interact through an integrated seamless shopping experience. They will be able to shop for a car, buy and take ownership...